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Smaller Tablets Starting to Take over Tablet Market

Time:2013-03-01 18:15:15   Author:TinyDeal

At one time, we thought that the 9.7 inch is the best size for tablets, because all we had are of this inch. But reports from NPD show that January shipments of tablet panels between 7 and 9 inches eclipsed shipments of larger panels, indicating an unexpected shift in consumer preference for a smaller form factor tablet.

There is a vivid story about this unexpected shift. As NPD noted in December, Apple had planned to sell 40M iPad minis (7.9”) and 60M iPads (9.7”) in 2013. However, the reality seems to be the reverse, as the iPad mini has been more popular than the iPad. We now understand that Apple may be planning to sell 55M iPad minis (7.9”) and 33M iPads (9.7”) in 2013.

Saying that the 9.7-inch iPad will get buried by the iPad Mini in 2013 seems exaggerated. But surge in iPad mini popularity indeed shows the tablet market is actually in Flux- smaller tablets are starting to take over the market.

Currently, the full-sized iPad is an attractive choice because of its Retina display, but Apple is rumored to be releasing a second generation iPad mini with Retina later this year.




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